Insight • Qualitative Research • Strategy
Al•che•my [al-kuh-mee] n. a seemingly magical process of transforming or combining elements into something new.
Find Your Brand’s Magic
“Alchemy is another word for magic, and the whole point of magic is that it is inexplicable.”
Mix It Up With Alchemy
Strategy
Behind every transformatve strategy is a alchemy driven insight derived from a truly unique blend of findings.
Hispanic Market
Spark a special chemistry with Hispanics, and it’s pretty hard for another brand to come between you.
Creative Direction
Get the kind of insight that fuel drive creative magic?. Alchemy informs and inspires fresh, original thinking
Insight
We bring findings together to form insights that strike a chord with people.
VOC
Alchemy mixes the right tools, techniques, and methodologies to accurately understand and interpret the voice of the consumer.
CX
How people experience a product or service is key to brand alchemy. We help brands deveop touchpoints that surprise and delight.
Branding
Does your brand have a certain magnatism ? We help brands develop an inimitable pull.
Niche & Vertical
In a niche or going vertical? Let Alchemy help your brand blaze a new trail into specialized markets.
Exploratories
Market gaps. White Space. New opportunities. Alchemy discovers what captivates the imagination of untapped markets.
“What if.”
“It is through the combination of those two words that something new comes into the world.”
The Blog
How red bull got its wings
Red Bull's story begins in Thailand with an energy drink called Krating Daeng. It was popular with Thailand's large labor force of blue-collar workers. They worked shifts long, energy-draining shiftes, and Krating Daeng gave them a much-needed boost. One day an...
Real Feedback Loops Never End
A feedback loop is a mechanism that helps a system continuously self-regulate and adapt by using feedback. For brands, it is a process of receiving people's input, interpreting and incorporating that feedback, adjust accordingly, implement, and then repeat the...
Alchemy and Social Tone-Deafness Don’t Mix
An unawareness of a social disconnect is often referred to as being socially tone-deaf. At best, social tone-deafness results in a harmless social slip-up. At worst it can end up as a public relations nightmare. In an effort to stay culturally relevent, some...
The Search for Authenticity
“I'll know it when I see it” or “It just felt right.” When we use a search engine, sometimes we aren’t sure what we are searching for. But when we do come across it, we know. Whatever the reason, it's definitely not because we’re looking for something fake. ...
Myths and Iconic Brands
The first official brand in the United States emerged in 1818, and since then nearly 90,000 of them have come and gone. Today there are 50,000 active brands out of which roughly 5% to 8% will become memorable. Of those, only a chosen few become iconic. ...
The Art of the Question
Question-asking is not as simple as it seems. There’s an art to it. How they are asked have a significant impact on the accuracy and quality of the answers. The people that inhabit your market have unique and specific perspectives. Which means your questions...
Is Your Brand Under Too Much Control?
No one had ever heard of Beck David Hansen. Now known monomously as "Beck", he a completely unknown music artist playing in small coffee houses. And yet, somehow his very first recorded song "Loser", strange song with incoherent lyrics played only on an obscure...
Brands Are People Too
n When it comes to brand identify the question isn't "what" a brand is as much as it's "who" a brand is. Obviously, to be successful. a brand has to function and fill a need or desire in the marketplace. But that's just table stakes. It also has to have the...
“The secrets of alchemy are hidden in the laboratory of life.”