Insight • Qualitative Research • Strategy

Al•che•my [al-kuh-mee] n. a seemingly magical process of transforming or combining elements into something new.

Find Your Brand’s Magic

“Alchemy is another word for magic,  and the whole point of magic is that it is inexplicable.”

Mix It Up With Alchemy

Strategy

Original strategies don’t come from obvious insights. We know how to illumiate novel insights into new brand territory.

Hispanic Market

We help brands develop a special chemistry within a variety of Hispanic cultures and bi-cultural populations.

Creative Direction

Want research that will elevate and inspire fresh, original creative work? Alchemy delivers insights that drive creative magic.

Insight

Unexpected. Compelling. Fresh. Alchemy lights the way to the kind of insights that create brands that shine.

VOC

Alchemy combines the right tools, techniques, and methodologies to accurately understand and interpret the voice of the consumer.

CX

Understanding how people experience a product or service is key to brand alchemy. We help brand touchpoints surprise and delight.

Branding

We deliver findings that bring brand identities to life.

Niche & Vertical

Going niche or vertical?  Blaze a new trail in a specialized market as it evolves and grows.

Exploratories

Market gaps. White Space. Trends. Alchemy discovers alchemy to pioneer their way into new territories.

“What if.”

“It is through the combination of those two words that something new comes into the world.”

SERVICES

CASE STUDIES

Pre-Proposal?

Questions?

The Blog

The Search for Authenticity

The Search for Authenticity

When we use a search engine, sometimes we aren’t sure what we are searching for.  “I'll know it when I see it” or “It just felt right.” Whatever the case may be, it's definitely not because we’re looking for something that's fake.  Unfortunately, as we know all too...

Brands Are People Too

Brands Are People Too

When it comes to brand identify the question isn't "what" a brand is as much as it's "who" a brand is. Obviously, to be successful. a brand has to function and fill a need or desire in the marketplace. But that's just table stakes. It also has to have the ability...

Dear 80’s, We Miss You

Dear 80’s, We Miss You

growtingtoaA recent survey asked 20- to 60-year-olds what decade they thought was the best to live in, or wish they had lived in.  Ranging from 1900’s to the 2000’s the majority of decades selected for best decade were from the 1970s to the 2000s.  Two things about...

The Myth of the Iconic Brand

The Myth of the Iconic Brand

The first official brand in the United States emerged in 1818, and since then nearly 90,000 of them have come and gone.  Today there are 50,000 active brands out of which roughly 5% to 8% will become memorable.  Of those, only a chosen few become iconic.  Like...

The Art of the Question

The Art of the Question

Asking questions about what we want to know seems pretty straight forward.  Truth is, how those questions are asked has a significant impact on the accuracy and quality of the responses.  Question-asking is not as simple as it seems. There’s an art to it. Good...

“The secrets of alchemy are hidden in the laboratory of life.”