Insight • Qualitative Research • Strategy
Al•che•my [al-kuh-mee] n. a seemingly magical process of transforming or combining elements into something new.
Find Your Brand’s Magic
“Alchemy is another word for magic, and the whole point of magic is that it is inexplicable.”
Mix It Up With Alchemy
Strategy
There’s a secret to transformative strategies. It’s not just good insights. It’s combining them in a way that leads to brand alchemy.
Hispanic Market
When a brand sparks a special chemistry with Hispanics, it’s pretty hard for another brand to come between them.
Creative Direction
Want research that delivers insights that drive creative magic? Alchemy informs and inspires fresh original messaging.
Insight
We bring accurate insights together to understand the alchemy of factors that strike a chord with your market.
VOC
Alchemy mixes the right tools, techniques, and methodologies to accurately understand and interpret the voice of the consumer.
CX
Understanding how people experience a product or service is key to brand alchemy. We help brand touchpoints surprise and delight.
Branding
Want to a create a magnetic brand? We help develop branding with a pull that’s as unique as it’s customers.
Niche & Vertical
Going niche or vertical? Let Alchemy help your brand blaze a new trails into specialized markets.
Exploratories
Market gaps. White Space. New opportunities. Alchemy discovers what captivates the imagination of untapped markets.
“What if.”
“It is through the combination of those two words that something new comes into the world.”
SERVICES
CASE STUDIES
Pre-Proposal?
Questions?
The Blog
Real Feedback Loops Don’t End
A feedback loop is a mechanism that helps a system self-regulate and adapt by using feedback. For brands, it begins by receiving its user’s input, interpreting and incorporating that feedback, responding with the desired adjustment, and then repeating the process...
Alchemy and Social Amusia Don’t Mix
Commonly known as tone-deafness, amusia is an inability to distinguish differences in musical pitch. Tone-deafness is also a term that applies to those who can't "read the room". They are oblivious to speech or behavior that's out of touch within the context of...
The Search for Authenticity
“I'll know it when I see it” or “It just felt right.” When we use a search engine, sometimes we aren’t sure what we are searching for. But when we do come across it, we know. Whatever the reason, it's definitely not because we’re looking for something fake. ...
Myths and Iconic Brands
The first official brand in the United States emerged in 1818, and since then nearly 90,000 of them have come and gone. Today there are 50,000 active brands out of which roughly 5% to 8% will become memorable. Of those, only a chosen few become iconic. ...
The Art of the Question
Question-asking is not as simple as it seems. There’s an art to it. How they are asked have a significant impact on the accuracy and quality of the answers. The people that inhabit your market have unique and specific perspectives. Which means your questions...
Is Your Brand Under Too Much Control?
No one had ever heard of Beck David Hansen. Now known monomously as "Beck", he a completely unknown music artist playing in small coffee houses. And yet, somehow his very first recorded song "Loser", strange song with incoherent lyrics played only on an obscure...
Brands Are People Too
n When it comes to brand identify the question isn't "what" a brand is as much as it's "who" a brand is. Obviously, to be successful. a brand has to function and fill a need or desire in the marketplace. But that's just table stakes. It also has to have the...
Dear 80’s, We Miss You
##A recent survey asked 20 to 60-year-olds what they would choose for best decade to live in. Two things about these results were particularly striking societal commentaries. First, across the board all respondents said that how they experienced life went all...
“The secrets of alchemy are hidden in the laboratory of life.”