The Blog

Is Your Brand Under Too Much Control?

No one had ever heard of Beck David Hansen.  Now known monomously as "Beck", he was at the time a completely unknown music artist playing in small coffee houses.  And yet, somehow his very first recorded song "Loser" was inexplicable success.  It was a strange song...

Culture is the Ultimate Marketing Machine

When I was a kid, my cousins and I used to poke fun at my abuela who used Vicks VapoRub for everything. And when I say everything, I mean everything. Once time one of my cousins hid her arm inside the sleeve doused the empty sleeve with ketchup, and ran into the...

Dear 80’s, We Miss You

According to a recent study, of all the decades to live in beginning with the 1930's many 20-somethings wished they could have lived in the 1980's. Despite shoulder pads, glam rock, the "Me" generation, the age of greed, and yuppies, the 80’s were voted #1 on The...

Brands Are People Too

"The question isn't "what" a brand is as much as the "who" a brand is.  Obviously, to be successful a brand has to function and fill a need or desire in the marketplace.  But that's just tablestakes. It has to have the ability draw people to itself. We gravitate...

The Myth of the Iconic Brand

The first official brand emerged in the 1818, and since then nearly 90,000 brands in the United States have come and gone.  Today there are 50,000 active brands out of which roughly 5% to 8% will become memorable.  Of those, only a chosen few become iconic.  Like...

The Art of the Question

Responses that go beneath the surface from study participants to gather valuable information for forming accurate insights.  Asking questions about what we want to know seems pretty straight forward.  Truth is, how those questions are asked has a significant impact...

Should You Use Latinx, Latino, or Hispanic? It Depends.

Whether to use Latino, Latinx, or Hispanic has many of us walking on eggshells. You’re not alone. Even though I have a Mexican upbringing, I was confused too. There’s a reason for the confusion.  It’s because we use Latinx as an alternative way to describe the...

Are You Biased?

Did you answer “no”?  If so, then you have a bias.  It’s called a blind spot.  But don’t be too hard on yourself.  Truth is, we’ve been hardwired for bias since we were Neanderthals.  It was necessary for survival.  See that tiger?  Maybe you saw one just like it...

AI And Newton’s Third Law of Physics

Al is great.  It’s been a big help to me in a number of ways.  Do I want AI to go away?  Not necessarily, but I do wonder what how it could affect our culture – because if AI continues on its current path, it will.   Anytime there’s a significant change in the way...

The Importance of Accessibility

No matter how great a brand is, it doesn't do any good if a quarter of the population can't use its website. According to the CDC, 25% of adults in the United States have some form of disability.  A good percentage of disabilities are those with hearing and sight...

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