Insight • Qualitative Research • Strategy
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Find Your Brand’s Magic
“Alchemy is another word for magic, and the whole point of magic is that it is inexplicable.”
Mix It Up With Alchemy
Strategy
Original strategies don’t come from obvious insights. We know how to illumiate novel insights into new brand territory.
Hispanic Market
We help brands develop a special chemistry within a variety of Hispanic cultures and bi-cultural populations.
Creative Direction
Want research that will elevate and inspire fresh, original creative work? Alchemy delivers insights that drive creative magic.
Insight
Unexpected. Compelling. Fresh. Alchemy lights the way to the kind of insights that create brands that shine.
VOC
Alchemy combines the right tools, techniques, and methodologies to accurately understand and interpret the voice of the consumer.
CX
Understanding how people experience a product or service is key to brand alchemy. We help brand touchpoints surprise and delight.
Branding
We deliver findings that bring brand identities to life.
Niche & Vertical
Going niche or vertical? Blaze a new trail in a specialized market as it evolves and grows.
Exploratories
Market gaps. White Space. Trends. Alchemy discovers alchemy to pioneer their way into new territories.
“What if.”
“It is through the combination of those two words that something new comes into the world.”
SERVICES
CASE STUDIES
Pre-Proposal?
Questions?
The Blog
Brands Are People Too
When it comes to brand identify the question isn't "what" a brand is as much as it's "who" a brand is. Obviously, to be successful. a brand has to function and fill a need or desire in the marketplace. But that's just table stakes. It also has to have the ability...
Alchemy and Amusia Don’t Mix
Commonly known as tone-deafness, amusia is an inability to distinguish differences in musical pitch. Tone-deafness is also a term that applies to those who are oblivious to public sentiment, opinion, or taste. Think of it as social amusia. At best, social...
Dear 80’s, We Miss You
growtingtoaA recent survey asked 20- to 60-year-olds what decade they thought was the best to live in, or wish they had lived in. Ranging from 1900’s to the 2000’s the majority of decades selected for best decade were from the 1970s to the 2000s. Two things about...
Is Your Brand Under Too Much Control?
No one had ever heard of Beck David Hansen. Now known monomously as "Beck", he was at the time a completely unknown music artist playing in small coffee houses. And yet, somehow his very first recorded song "Loser" was inexplicable success. It was a strange song...
Culture is the Ultimate Marketing Machine
When I was a kid, my cousins and I used to poke fun at my abuela who used Vicks VapoRub for everything. And when I say everything, I mean everything. Once time one of my cousins hid her arm inside the sleeve doused the empty sleeve with ketchup, and ran into the...
The Myth of the Iconic Brand
sinphyafircowaHiThe first official brand in the United States emerged in 1818, and since then nearly 90,000 of them have come and gone. Today there are 50,000 active brands out of which roughly 5% to 8% will become memorable. Of those, only a chosen few become...
The Art of the Question
Asking questions about what we want to know seems pretty straight forward. Truth is, how those questions are asked has a significant impact on the accuracy and quality of the responses. Question-asking is not as simple as it seems. There’s an art to it. Good...
Should You Use Latinx, Latino, or Hispanic? It Depends.
Does whether to use Latinx, Latino, or Hispanic have you walking on eggshells? You’re not alone. Many people use Hispanic and Latino interchangeably. Latinx gets a fair amount of attention in college university environments as a monolithic term but is a matter of...
“The secrets of alchemy are hidden in the laboratory of life.”