SERVICES
We bring magic to every project
Pre-Study
Pre-study work is instrumental to accurate qualitative research. We carefully structure projects to run smoothly and discover golden opportunities for creating a successful brand alchemy with consumers.
Capabilities include:
- Thoughtful study design
- Well structured screeners
- Recruiting for clean data
- In-depth discussion guides
- Great participant communication
- Timely client response and updates
Fieldwork
There’s only one way to identify fresh alchemaic insights to inform brand chemistry. And that’s by tailoring every project to find them. What’s more, we love a good challenge. Especially when it comes to fielding niche markets and solving difficult recruiting problems.
Capabilities include:
- Mobile diaries
- Video ethnographies
- Communities bulletin boards
- Traditional and non-traditional focus groups
- Web cam focus groups
- Hybrid studies
- Qual + Quant
Post-Study
We gather, organize, analyze, and combine all that rich data to piece together validated insight into developing a brand’s alchemy.
Alchemy delivers actionable written and video final reports that provide a strategy blueprint for creating brand magic.
Would you Like a Pre-Proposal?
Alchemy A La Carte
In a pinch for some qualitative research support? Have a portion of a project that requires a particular expertise? Alchemy is here for you!
We come up to speed quickly and can seamlessly patch in with your team. Our individual support services for non-Hispanic and Hispanic projects include
- Study design
- Discussion guides
- Fieldwork
- Data organizing